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Our Story


The bawiq story began inAbu Dhabi, UAE, on a sunny afternoon – when Raj could not bear to step out of his house under the scorching sun to buy groceries to cook his meal. Moreover, there were not any online supermarkets available at the time, which offered same-day deliveries.

“We can get meals cooked from scratch and delivered to usin no time, but groceries? Why is it so difficult to get groceries deliveredinstantly?”

These questions transformed into an idea – An innovative idea to develop a service that was capable of delivering groceries with a short fulfilment time, of just 90 mins.

That’s how your one-stop grocery app, bawiq, was born.

The bawiq Team strives to provide professional and unparalleled service that consistently remains a step ahead of its competitors.

● We care not only about bringing innovation to the supermarket industry but also to remain committed to protecting the environment.
● bawiq places an emphasis on remaining connected with our customers on multiple touch points -to drive customer satisfaction.

Our team is devoted to make bawiq the next unicorn the market needs


Advisory Board

Meet the Team


Founder & CEO

Raj Lee has over 20 years of management experience within Blue-Chip organizations in Property Development, Mixed-Use Assets and Retail Operations. His work spanned across regions in United Kingdom, Singapore, Hong Kong, Philippines, Barbados, and United Arab Emirates.


Commercial Director

Shabab is an experienced professional with almost 10 years of exposure to Geospatial, Retail, Hospitality and Digital Marketing industries. His expertise in Sales, Business Development and Marketing has allowed him to tackle challenges from the perspective of both the customer and the entrepreneur.


General Manager

Suraj has more than 15 years of experience in the hospitality industry, specializing in fine dining and home delivery concepts for popular food & beverage businesses. His expertise is now a highly valued asset when it comes to managing the entire operations of the UAE office


Head of Product & Development

Sidhart is a young professional with exemplary experience in retail and customer service. He manages bawiq's app and its products. His passion for his field is manifested through his aspiration to make online shopping convenient – by aligning the customer's experience with the company's motive.


Head of Operations

Daniel is a passionate individual, who spent the last 7 years managing the operations for one of the largest mobile on-demand applications in South East Asia. His expertise includes Daily Operations, Cost Control, Fleet Optimization and OTR management of over 2500 fleet riders.


Head of Marketing

Tania Basu is a seasoned marketeer in the M-Commerce, having launched a number of successful startups in India and Malaysia over the past 5 years. Her experience includes Digital, Social and Influencer Marketing, alongside Data Analysis, Content Management, Brand Management and Strategic Planning.


Head of HR &Admin

There are few who speak the language of commitment, discipline and hard work, better than Nadine does. She has over 6 years of experience in personnel management and office administration, making it one of her strongest suites. She optimizes resource allocation and office workflows for Team Bawiq.


Head of Product & Development

Synthia is a performance-driven finance professional that brings a holistic approach to our financial department. She has over 10 years of experience in Accounting, Financial Mangement, Tax & Auditing and Asset Management.